Lisa Orrell

Nowadays, for companies and sales teams to more successfully engage, attract, and develop new customer relationships, it’s important they’re aware of this interesting fact shared by J. Walker Smith, Ph.D., and Ann Clurman, coauthors of the book, Rocking the Ages: “Generationally determined lifestyles and social values exercise as much influence on buying and purchasing as more commonly understood demographic factors like income, education, and gender do — maybe even more.”

https://www.recruiter.com/i/three-ways-to-effectively-engage-and-attract-millennial-customers/